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You are now under a new company home to the biggest and bloodiest fighting game in the world – the game that single-handedly freaked censors out into creating ESRB – and they will not share their characters? Primal Rage was not a small success, nor was it viewed as an up-and-comer in the fighting game genre, it was huge! Then later in the year, Midway took an ax to the company and fired tons of employees. Midway declined the offer, which should have sent off some caution flags. The first sign of trouble came after the acquisition, when the team asked Mortal Kombat developer Midway if they would allow for Mortal Kombat characters to be added as secret characters in Primal Rage 2.
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Sensing a pattern here? But the death blow to the game came from inside the house in 1996, when Midway bought Atari Games from its then-parent company Time Warner. They started promoting and teasing the sequel in magazines, and even sent toys of a couple of characters, including the game’s boss Necrosan, to stores before the game was even finished. The focus on animation meant that balancing was neglected, which was quickly picked up by the public.Ītari Games also mismanaged the game’s marketing. The high number of animations also meant it would take about half a year for each character to go from concept art to being put into the game. In the first game, the characters had around 400 different animations each whereas the sequel had between 1500 to 2000 unique animations per character.
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First, there was the increased amount of animations. A big reason why was because Primal Rage 2 was a much more massive game than its predecessor, and required more development time.